shortformblog:

Speaking of fairly innovative things, the Lytro — launched in full today after a tease a few months back that got people excited — just turned the idea of a camera totally on its head. Those long, rectangular things? That’s the camera. No need to put it up to your eye, because, being a light-field camera, it can focus the shot after the fact. And the price point? A fairly cheap $399. That’s what we call radical reinvention, friends. Is this company the Kodak of the 21st century, or something else? We’re totally curious.

I saw these on uncrate yesterday, and really want to get my hands on one. I’m just curious to see how it all works, how the image can be worked with. My curiosity is peaked.